21 Nov World Fisheries Day: Seaworthy Tips for Marketing your Seafood Product or Brand on Social Media
Written by the NWWN
SIX SEAWORTHY TIPS FOR PROMOTING YOUR BRAND & PRODUCT ON SOCIAL MEDIA
The power of social media in boosting visibility and fostering customer engagement is enormous — a survey conducted by Sprout Social revealed that 89% of consumers are inclined to purchase from brands they engage with on social media!
I. Below we’ve compiled 6 tips to help you if you’re just starting out:
II. Start by creating social media accounts for your business on the platforms most relevant to your brand and target audience.
III. Create compelling, consumable content that showcases upcoming events or direct sales opportunities, ways to cook your seafood, share recipes, and educate consumers on what differentiates your product from others.
IV. Post high-quality photos of your products to show off its quality and freshness, along with snapshots of your team at work.
V. Engage with your consumers by replying to comments and messages and asking questions to start conversations.
VI. Stay consistent by developing a regular posting schedule.
Make posting a team effort so it doesn’t just land on one person and tag additional and relevant commercial fishers, businesses, and other partners.
Social media can be a great way to build your brand and reach a larger audience. Don’t be afraid to experiment and see what works best for your business! 🌊🐟
Below are a few examples of commercial fisheries, seafood markets, and related organizations/businesses utilizing social media:
Tuna Harbor Dockside Market
https://www.facebook.com/thdocksidemarket
Manie Oyster Trail
https://www.facebook.com/maineoystertrail/
https://www.instagram.com/maineoystertrail/
Cape Cod Commercial Fishermen’s Alliance
https://www.facebook.com/FishermensAlliance/
https://www.instagram.com/fishalliance/?hl=en
Luke’s Lobster
https://www.facebook.com/LukesLobster/
https://www.instagram.com/lukeslobster/?hl=en